Mumbai-based diversified business conglomerate Ashok Piramal Group has picked up a majority stake in sports and entertainment management company High Life Management, the two firms announced here Friday.
Commenting on the decision, Ashok Piramal group Vice Chairman Nandan Piramal said sports had always been a big business for the group.
"We have always promoted sports as a business and been focused on football. This joint venture gives us an opportunity to look at sports in a broader fashion."
He added that this venture had opened more doors for his group as a corporate to invest in and expand High Life which will take it to the next level.
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