Katy Perry unveils new music video

Image
IANS Los Angeles
Last Updated : Aug 05 2016 | 1:57 PM IST

Singer Katy Perry has released the highly-anticipated music video for her 2016 Rio Olympics anthem "Rise".

"Through the blood, sweat (lots of it), and tears, we keep rising. Finally, my new video for 'Rise'," Perry tweeted, reports aceshowbiz.com.

In the video, directed by Paul Gore and produced by Matthew Ayriss and Danny Lockwood, Perry is seen struggling with her pink parachute under water and dangling from a rocky cliff.

The "Fireworks" singer eventually flies with her parachute before landing on the rocky cliff again.

Perry had previously said that this song had been "brewing inside me for years".

"I was inspired to finish it now, rather than save it for my next album, because now more than ever, there is a need for our world to unite. I know that together we can rise above the fear, in our country, and around the world," she said.

--IANS

ank/nv/vt

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Aug 05 2016 | 1:48 PM IST

Next Story