Reach of digital space in fashion industry is phenomenal: Manish Malhotra

Ace designer Manish Malhotra, who has crossed the 4 million mark on his Instagram account, says the reach of digital space in fashion industry is phenomenal as people now have become more vocal about their opinions and craftsmanship, and this helps a brand grow.

"I feel the reach of the digital space in our industry is phenomenal and the impact it has on your brand is incomparable. People from across the globe can now access your brand and get a window inside your world that was initially not a possibility.

"They are now becoming vocal with their opinions on craftsmanship and designs we showcase or the national and international influencers we dress. Lastly, I am grateful to everyone who has shared their support and this would not have been possible without them," Malhotra told IANS in a statement.

Malhotra is one of the few Indian designers to reach the 4 million mark on Instagram.

"It is an overwhelming experience to reach the 4 million mark on my social media handle. Currently, the label is reaching out to over 8 million people across platforms," said the designer, whose label registered a 300 per cent growth last year.

"It (the digital world) has allowed me to stay connected to the world at the click of a button enhancing accessibility and thus, transcending the constraints of brick-n-mortar, all at once," he said.

Malhotra is Bollywood's favourite designer as he has redefined and modernised costumes in films like "Rangeela", "Raja Hindustani", "Dil Toh Pagal Hai", "Kuch Kuch Hota Hai", "Mohabbatein" and "Kabhi Khushi Kabhie Gham" apart from dressing up biggies like Kajol, Karisma Kapoor, Kareena Kapoor Khan, Rani Mukerji, Aishwarya Rai Bachchan and Preity Zinta.

He has also designed for young Bollywood stars like Alia Bhatt, Parineeti Chopra and now Sara Ali Khan.

--IANS

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