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Business Standard New Delhi
Last Updated : Oct 02 2013 | 10:37 PM IST
The Aam Aadmi Party (AAP)'s advertising strategy has grabbed eyeballs in the national capital. The "Is baar chalegi jhaadu" poster is seen behind almost every third auto-rickshaw in the city and the kind of visibility it has given the party has convinced other parties to follow suit. Indeed, AAP had left no stone unturned while convincing auto-drivers/owners to carry its message forward. Although the High Court had put a stay on the ban of advertisements on autos recently, prior to the stay order, the AAP had gone as far as compensating the drivers for the fine they had paid for carrying the advertisements, provided the challan submitted as proof was for carrying the advertisements.
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First Published: Oct 02 2013 | 9:36 PM IST

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