In a missive to employees this month, Nadella jettisoned the description of Microsoft as a "devices and services" company. Ballmer unveiled the idea as integral to the $370 billion software company's strategy about a year-and-a-half earlier. Instead, Nadella played up capabilities in productivity and the cloud. It's the better path for Microsoft, given its success in business software and failure trying to break into consumer markets.
Nadella is moving rather deliberately, though. That means cutting far more employees than expected in connection with Nokia, rather than shutting down or divesting Ballmer's swan-song acquisition. Likewise, he characterized the Xbox gaming business as one that Microsoft is happy to retain, but which isn't essential to its future. That seems to leave open the possibility of offloading it, albeit not at a fire-sale price.
After years of withstanding Ballmer's value-destructive forays, investors are getting downright giddy at the smallest signs of progress. On the news last year that he was leaving his post as Microsoft's second-ever CEO, the company's market capitalization jumped by $20 billion. Buying Nokia subsequently wiped out most of that gain.
The elevation of Nadella, following a lengthy search that included outside candidates, started the climb anew. Since he took over in February, Microsoft has added almost $75 billion, or 25 per cent, to its value. It should be a strong sign to Nadella and the company's board of directors - which still includes Ballmer and founder Bill Gates, who stepped down as chairman this year - of the direction to keep moving.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
