Sugar-coated warning: Coronavirus-shaped 'sandesh' in Kolkata for awareness

By blending one of Bengal's most savoured sweetmeat with the name of the pandemic, the owners aim to lift 'the spirits of the people'

Whether West Bengal emerges as a role model or not in tackling the corona crisis is yet to be seen, but surely it is ahead of the curve in containing it. | Photo: Reuters
To buttress this claim, they are also giving a pamphlet bearing anti-Covid-19 slogans and safety measures
Business Standard
2 min read Last Updated : Apr 07 2020 | 11:48 PM IST
Sugar-coated warning

Call it their creative best or worst, owners of a sweetmeat chain in Kolkata are presenting the deadly coronavirus with a different taste, literally. Before you decide to boycott the shop, Hindustan Sweets, and warn others about it, here is the deal. They are selling a sandesh, shaped like the novel coronavirus, with a red spherical body covered with spikes. By blending one of Bengal's most savoured sweetmeat with the name of the pandemic, the owners aim to lift "the spirits of the people". To buttress this claim, they are also giving a pamphlet bearing anti-Covid-19 slogans and safety measures. Now that the offer has become viral, will it lead to curious customers thronging the shop’s branches across Kolkata, defying the lockdown? At least the local authorities won’t find this sweet.


High-powered attacks 
 
The Rajasthan government has formed a committee under the leadership of former Union finance secretary Arvind Mayaram to advise it on the economic road map for the state as and when the lockdown is lifted. Meanwhile, the West Bengal government has constituted a committee of eminent economists, including Nobel laureate Abhijit Banerjee and Jishnu Das; health experts like the former director at the World Health Organization, Swarup Sarkar; a doctor, Sukumar Mukherjee; and former health secretary J V R Prasada Rao. The West Bengal government is also making efforts to showcase the combined wisdom of its eight-member advisory group. There is more competition on this as Maharashtra's Uddhav Thackeray showcases his crisis management skills, as does Chhattisgarh's Bhupesh Baghel and Rajasthan's Gehlot, who has been exhibiting the "Bhilwara model" to contain the virus.


Redressing grievances

Since the Centre's Department of Administrative Reforms and Public Grievances launched a "national monitoring dashboard on Covid-19 grievances" on April 1, the portal has been inundated with coronavirus-related complaints. It had received 10,659 cases of public grievance as of April 6. The number of cases registered was 333 on April 1, and 2,343 on April 6. The department has issued advisories to all ministries/departments and state governments to ensure disposing of Covid-19 related cases on priority, preferably in three days. The disposal of public grievances pertaining to migrant labourer issues and availability of essential commodities has been given the highest priority. It had also asked ministries/departments to track tweets and reports on television channels on these issues.

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Topics :CoronavirusLockdownChinese whispersWest Bengal governmentWorld Health OrganizationBhupesh Baghel

Next Story