Dabur Foods to merge with Dabur India

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| Dabur Foods is an expert in marketing & distribution of food & beverage products, and its brands retail across approx. 100,000 retail outlets & 4,000 Food-Services accounts, selling approximately 4.5 million packs every month. DFL had pioneered the packed fruit juices segment in India, establishing Réal as a premium brand that commands over 51% share of the fruit juices and nectars market today. Dabur Foods also has a range of 100% Juices with 'No added sugar' under the Réal Activ brand, which is targeted at health-conscious young adults. DFL recently expanded its horizon to enter the highly competitive fruit drinks market with Réal Twist. Testimony to DFL's brands has come from various quarters. Réal won the 'Platinum' award in the 9th "Reader's Digest Trusted Brands Survey" in the 'Juice' category, in 2006 and again a 'Gold' award in 2007. The flagship brand Réal is also a 'Superbrand'. About Dabur India |
| Dabur India Limited is one of India's leading FMCG companies with a consolidated turnover exceeding Rs 2,233 crore. Building on a legacy of quality and experience for over 120 years, Dabur today is India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. The largest Indian Personal Care and Health Care Company, Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Anmol for affordable personal care products. |
First Published: Jul 11 2007 | 12:00 AM IST