Perundurai, August 28, 2006: Parryware Roca Pvt Ltd, India's leading bathroom solutions provider and a joint venture between $1.6 billion Murugappa Group and Roca of Spain, today announced the inauguration of their fourth facility at Perundurai in the state of Tamil Nadu. This new facility has been established at an investment of approximately Rs 60 crores. With a production capacity of 4.5 million pieces, the launch of this facility will escalate Parryware Roca Pvt Ltd's position as among the top ten in the world in terms of size. | |
| Mr. M. A. Alagappan, Vice Chairman, Murugappa Group present at the inauguration said, "The launch of new facility is a logical move, subsequent to our joint venture with Roca of Spain. The unparalleled combination of Roca's international technological expertise with Parryware's robust marketing and distribution network is a clear indication of Parryware further strengthening its position as India's No.1 player in the sanitaryware market". |
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| "The boom in the Indian housing sector owing to many positive factors is an opportune moment for Parryware to expand its facilities and cater to the increasing demand for sanitaryware products in India", said, Mr. A. Vellayan, Chairman, Parryware Roca Private Limited. "This world-class manufacturing facility will support the supply of products to the four Southern States and the export markets. It would employ a workforce of almost 500 people". |
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| The new manufacturing facility brings home the world's latest technology like high pressure casting, environment control systems and state "� of "� art kilns for efficient firing of products. All these ensure the production of high quality sanitaryware. |
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| With a sharper focus on consumer requirements, the brand will continue to grow aggressively by offering well-coordinated bathroom products and solutions. In the last 12 months, Parryware has launched many new technology-driven bathroom |
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| products addressing consumer needs on water-saving, hygiene and aesthetics. Owing to its 24X7 customer care center and exclusive Parryware 'experience centers', Parryware will maintain its core proposition of providing best products and assured quality services to its valued customers. |
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| The company ended the financial year 2006 with revenues close to Rs 240 crores, with a market share of around 42% in the organized sector. In the second year of its foray into the taps and fittings market, Parryware has captured 5% market share in the Southern markets with14 comprehensive ranges of taps. |
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| The overall market sanitaryware market is estimated to be in the region of Rs. 750 crore for sanitaryware in India with organized sector accounting for approx. Rs. 300 crores. Parryware currently has three sanitaryware manufacturing facilities, in Ranipet, Alwar and Dewas. |
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| About Parryware Roca Private Limited Parryware Roca Private Limited has under its fold the entire range of products that include vitreous sanitaryware, seat covers, plastic cisterns, bath tubs, kitchen sinks and electronic flushing systems. Parryware is the first sanitaryware manufacturer in India to be conferred 'Superbrand of India' status. |
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| Parryware Roca has a wide network of dealers and retailers across the country catering to the numerous Indian households. |
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| About Murugappa Group Headquartered in Chennai, the $1.6 billion Murugappa Group is India's leading business conglomerate, which fosters an environment of professionalism for its strong workforce of 28,000 employees. The group has 29 registered companies which are market leaders in diverse areas on business viz. engineering, abrasives, finance, general insurance, sanitary ware, cycles, sugar, farm inputs, fertilizers, plantations, bio products and nutraceuticals. The Group has manufacturing units in 12 states. |
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| The Group has forged strong joint venture alliances with leading international companies like Roca of Spain, Cargill of Geneva, Cerdak of South Africa, Jingri Diamond Industrial Company of China, DBS Bank of Singapore, Mitsui Sumitomo of Japan and Groupe Chimique Tunisien of Tunisia and has consolidated its status as one of the fastest growing diversified business house in India. |
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