The entertainment industry led by the Event and Entertainment Management Association (EEMA), the Film and Television Producers Guild and the global media conglomerate Zee Entertainment Enterprises Ltd. (ZEE) initiated the fund-raiser campaign to raise funds and awareness for flood-stricken Kashmir.
The concert was titled Hum Hain... Umeed-e-Kashmir.
Bollywood superstar Aamir Khan, who was seen sporting a beard, took to the stage to announce a donation of Rs 25 lakh to United Way, which is helping in the rehabilitation process in Kashmir, flood victims of Assam and the cyclone-hit areas of Odisha and Andhra Pradesh.
Kher, who is a Kashmiri, made a very emotional appeal to people to generously contribute so that normalcy in the Valley is restored as soon as possible.
Dressed in a traditional Kashmiri feran, the 59-year-old actor said, "I am very shattered seeing the situation in Kashmir. I can only ask you to do as much as you can for the people there."
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
