The collective appeal, brainchild of writer Anjum Rajabali and endorsed by several Bollywood bigwigs, says though corruption and governance are "important issues" the country's secular character is "not negotiable".
"While corruption and governance are important issues and we have to work out ways of holding our government accountable, India's secular character is not negotiable," the appeal says, asking people to "vote strategically to protect country's secular character".
BJP's prime ministerial contender Narendra Modi is the butt of Congress's unrelenting tirade over the Gujarat riots during the do-or-die election campaign with the issue of secularism dominating their discourse.
Rajabali, however, insists the celebrities have not appealed to the electors to vote for a particular party or person or taking sides.
"We are not asking or appealing to people to vote for a particular party or person, we are just saying vote for a person or party that is secular. We are not taking sides.
"It is not what we meant (anti-modi and pro-Congress), that is not the interpretation. We are appealing to people to vote for someone who is secular. Though majority of people in this country are Hindus but there are Muslims, Parsis, Christians and others as well. So one (party or person) should take care of everyone," veteran filmmaker Mahesh Bhatt said.
"We film people are citizens of this country and we are appealing to people to vote for the right person. If the BJP or anyone for that matter supports secularism I am with them. The idea of India is to protect everyone politically, economically and socially," he said.
"Shocking to see some colleagues, under garb of stopping so-called divisive forces, are themselves dividing a secular place like Bollywood," filmmaker Madhur Bhandarkar said on micro-blogging site twitter.
"Launching a personal attack on a man who has done more for his state than any other leader, reeks of conspiracy & unwarranted paranoia. Let's hope better sense prevails and our film industry elects @narendramodi with a thumping majority. It's time India got a visionary leader," he said.
Anupam Kher, whose wife Kirron is BJP candidate from Chandigarh, tweeted, "Since few of my colleagues are telling people who to vote for. It is also important to tell people to vote for @narendramodi for Betterment of India."
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