Cohn & Wolfe to acquire majority stake in Six Degrees PR

WPP's brand communications agency Cohn & Wolfe today said it has agreed to buy a majority stake in public relations agency Six Degrees PR and its content and integrated marketing subsidiary Alphabet Consulting.
Six Degrees was founded in 2009 and has offices in Delhi, Mumbai and Bengaluru.
"India is a strategic priority for Cohn & Wolfe, and Six Degrees has the entrepreneurial culture, seasoned talent and drive to succeed that will help us capitalise on the tremendous opportunity for growth here," Cohn & Wolfe Chief Executive Officer Donna Imperato said in a statement.
"The agency's presence in Bengaluru... And their work in technology, finance and corporate complements the Cohn & Wolfe India team's extensive lifestyle and consumer experience," she said.

The media and advertising company said the deal is a part of an aggressive growth plan in the region and builds on Cohn & Wolfe's Mumbai and Delhi offering and solidifies the agency's Asia-Pacific presence by growing its footprint in the region to 11 offices.
Cohn & Wolfe, which opened its offices in Delhi and Mumbai in 2012, represents clients across a range of industries, particularly in travel and tourism sectors.

"Cohn & Wolfe's existing business will become part of Cohn & Wolfe Six Degrees," it added.
Six Degrees founders Rishi Seth and Zacharia James will become the group CEOs, leading the Cohn & Wolfe Six Degrees team of 70 professionals across Mumbai, Delhi and Bengaluru, and will report to Imperato.

Six Degrees CEO Karan Punia will become the new CEO of the company and will report to Seth and James.
"Alignment to a global agency with a strong people orientation and methodologies is the next logical step in our journey. We believe Cohn & Wolfe will provide us the required impetus to build on our success, stay relevant to our people's aspirations and become a global partner to our clients with a full service offering," James said.