In a direct challenge to Google, MEPs assembled in Strasbourg approved a resolution calling on the EU to consider ordering search engines to separate their commercial services from their businesses.
While Google is not directly mentioned in the proposal, the California-based search engine is clearly the target. The resolution passed with 384 in favour and only 174 votes against.
The European Parliament has no power to launch the break-up of Google, but the move, introduced by two senior lawmakers, is further indication that the mood towards the company in Europe has soured.
Since 2010, Google has been under investigation by the European Commission in response to complaints that its search engine, the world's biggest, was squeezing out competitors in Europe.
Google and Brussels have also clashed over the so-called "right to be forgotten", in which the EU's top court ruled last year that people had a right to ask search engines to delete results involving them after a period of time.
In another attack on Google, on Wednesday EU privacy watchdogs issued guidelines calling on the company to apply the right to be forgotten rule to all search results.
The new competition commissioner, Denmark's Margrethe Vestager, has said she would look at the sensitive case carefully, but the resolution will be added pressure for her to move quickly.
Weeks before stepping down, Vestager's predecessor, Joaquin Almunia, sharply criticised the "irrational" response by European politicians to the Brussels investigation of Google.
Google and Almunia had made three attempts to resolve the dispute, but in each case intense pressure by national governments, Internet rivals and privacy advocates scuppered the effort.
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