Ace designer Monisha Jaising believes being fashionable is not only about dressing up but it is a way of life one adapts.
Jaising, who last night presented her latest collection at the grand finale of Lakme Fashion Week Winter/Festive 2018, says her aim has always been to incorporate the best of world trends in her designs and reinvent them.
"Fashion to me is lifestyle, it doesn't have to be just about clothes and shoes but about an overall lifestyle that an individual follows. Every designer follows certain trends that people worldwide are liking at the minute, it doesn't mean that we are replicating something.
"We derive ideas from a current trend and reinvent it and push it forward basis what we see around us. Every designer has a signature element that they add to everything. My signature for example is 'laidback glamour'," Jaising told PTI.
The designer had Bollywood diva Kareena Kapoor Khan as the muse for her new range titled, "Shades of Diva", inspired by Lakme's theme this year.
Jaising said the theme of the finale completely matched her design sensibilities.
"I feel every designer maintains a signature style and that everyone cannot work with every theme. One of the reasons I think Lakme chose me is because 'Shades of a Diva' was in perfect synchrony with my design philosophy."
Talking about her colour palette, the designer said, "I am partial to colours such as sea foam, peach bud, sweet lilac, crystal blue, and blush pink. Electric blue, fuchsia, peacock green, cherry red, sachet pink are borrowed from the vibrant colour palate."
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
