As per the licensing agreement of the Football Sports Development Limited that runs the Indian Super League, the sponsors would have the right to produce logo, jersey colours and make alteration in the name by applying its brand.
According to a senior AIFF official in the know of the matter, the clubs were not ready to compromise as the merger of the top tier I-League and the professionally run ISL is still in a limbo.
"If Shah Rukh Khan gets a stake in Mohun Bagan, he will obviously want his brand name to be attached to it. So first, the clubs have to agree," he said, adding that the FSDL will have a meeting with the state body, Indian Football Association, to discuss the way forward.
Mohun Bagan president Swapan Sadhan Bose has said in a statement that Indian football is incomplete without them.
At the same time, Bose said they were not ready to compromise on the agreement at any cost.
"During all levels of discussion we had always said amongst various other things that the logo, jersey colours and most importantly the name of our beloved club cannot be changed at any cost," Bose said.
Since the departure of McDowell mid season three years back "we are frantically looking for partners. We still believe that all disputes can be resolved through meaningful dialogue and discussions."
Disclaimer: No Business Standard Journalist was involved in creation of this content
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