Inside, a dusty model depicts a modern urban development with wide, tree-lined boulevards and a pair of twin skyscrapers -- but outside the project remains a ghost town reflecting Beijing's struggle to bring prosperity to the restless region.
Dubbed "Shenzhen City" after the bustling southern port city that financed it, the more than 200,000 square metre development is part of a government project to stabilise Xinjiang with massive economic stimulus.
But outside the welcome centre, where a broken LED sign flashed out an investment hotline number like an SOS, the plan for a vibrant oasis on the western edge of the Taklamakan desert stood like a mirage.
The landmark buildings' half-finished silhouettes jut out of a rubble-strewn construction site, surrounded by withered trees and grass.
Several such ambitious projects around Kashgar have stagnated despite government plans to bring the poverty- stricken region's economy on par with the rest of the nation.
The rationale is "if you can improve people's economic conditions, they will become less politically restive," said Enze Han, a lecturer on politics at the University of London's School of Oriental and African Studies.
But "if you look at the ground, the story in Xinjiang is a failure," he said.
In 2010, a year after deadly riots in Xinjiang's capital Urumqi killed around 200 people, authorities rolled out the "pairing assistance" programme to raise the region's per capita GDP to the national average within five years.
But President Xi Jinping shifted the focus back to security in 2014 after Uighurs perpetrated a series of violent attacks across the country, killing dozens.
Two years later, the gap between Xinjiang and the rest of the country had only grown, with its per capita GDP expanding about 18 percent more slowly than the nation as a whole during the five-year period after the assistance programme began, according to calculations by AFP using government statistics.
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