Giorgio Armani to pay Rs 23K for selling wrong size jeans

Giorgio Armani India Pvt Ltd, the joint venture of Italy based fashion label Giorgio Armani and DLF Retail Brands, was held guilty of unfair trade practice by the South West Consumer Disputes Redressal Forum for not showing the correct size of the jeans on its label.

"It stands proved that the tag attached to the jeans mentioned the size at the waist as 33 inches and as deposed by the complainant actually it was 37 inches and hence it could not fit his size. Counsel for the OP (Giorgio Armani) failed to satisfy us that the measurements as shown on the label tally with the size of the jeans.

"Thus it is proved that the measurements mentioned on the label of the jeans are falsely stated which is tantamount to unfair trade practice," it said.

The bench presided by Narendra Kumar directed the fashion house to also pay Rs 10,000 as compensation for harassment and Rs 3,000 as cost of litigation.

The order of the forum came on the plea of East Azad Nagar resident Manjeet Singh who had alleged that he had bought a pair of jeans from a showroom of Giorgio Armani here, which turned out to be of a bigger size than what was mentioned on the label, but the fashion house had refused to exchange it.

Giorgio Armani in its defence had contended that the jeans was brought for exchange more than a month after its purchase and they only replace garments within 10 days of sale.

It had also said Singh had stretched the jeans after wearing it for more than a month.

The forum rejected the contentions saying the fashion house cannot escape from its liability for "not representing their goods truly".