GM's Opel unit to pull out of China

Image
AP Berlin
Last Updated : Mar 28 2014 | 4:59 PM IST
General Motors Co.'s Opel unit will end its small presence in the Chinese market, a decision its chief executive describes as long-overdue.
GM's struggling European subsidiary today said its sales in China will end next January.
The company says 22 Opel dealers in China last year sold 4,365 vehicles, a tiny fraction of the 8,10,000 sold by GM's Buick brand.
Opel CEO Karl-Thomas Neumann said, "It would have cost hundreds of millions of euros to raise awareness of the Opel brand and to expand the distribution network."
Opel also plans to invest 245 million euros ($337 million) in its main German plant, Ruesselsheim. It plans to build an additional Opel model there as well as a future model to be sold as a Buick in the US.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 28 2014 | 4:59 PM IST

Next Story