The initiative, which began with an appeal made by state IT Minister K T Rama Rao last year, is getting a good response, IT Secretary Jayesh Ranjan said.
"Some impressive numbers have come (of those who started wearing handloom clothes). We are happy that the industry has responded to our request," he told PTI.
Following the government's initiative, Satyanarayana Mathala, president of Facilities Management Council (FMC), Telangana, had taken up the task to coordinate and reach out to about 4.50 lakh-strong IT and ITeS (Information Technology and Information Technology-enabled Services) employees in the city towards popularizing handloom wear.
Its members had also cycled five kms last month in the IT hub of the city to promote the day.
A three-day IT handloom Mela was organised by the group at the Art and Cultural Centre, Phoenix Arena at Hitech City here last month which Satyanarayana said was a success with sales to the tune of around Rs 8 lakh.
Around 20 companies were covered during the event which had witnessed a footfall of 10,000 employees, he told PTI today. "We say that if you are wearing it, wear it with pride and not due to sympathy (for handloom weavers)," he said.
"The target is to cover to at least 50,000 employees this month out of one lakh working there. Even if 50,000 come in, it will be a great success," he said.
The plan, he said, is to have one event every month and also to get IT companies to adopt an HR policy where its employees would be asked to wear handloom garments once every week.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
