"Our plan is still to work with OEMs to make phones.. Nexus, we are investing more effort into them, you'll see us put more thought into Nexus devices, there are categories beyond phones, we'll be opinionated where we need to be to push the category forward," Sunder Pichai said in an interview to Vox Media's Code Conference yesterday.
The company will "thoughtfully add more features" to Android on Nexus phones going forward, the Tech Crunch reported.
For now, however, it seems like the company is content with working with partners like its Nexus program, the report said.
"Globally it's a very competitive marketplace. The smartphone industry, the hardware industry, it's a very efficient industry. Even Amazon, they base it on Android too. I look at it and say Android is a large scale, open platform," he said.
The 'Google Assistant' is conversational - an ongoing two-way dialogue between you and Google that understands your world and helps you get things done, it said.
"Computers are good at certain things but what's changing is we now believe we can start doing the things which are much more intelligent," Pichai added.
Google has worked with a range of partners to build Nexus phones, with Google controlling the software and some hardware elements, while leaving manufacturing to its partners, who have included LG, HTC and Huawei, among others.
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