Govt formulates Info Education and Communication strategy

The government has formulated a comprehensive Information Education and Communication (IEC) strategy in order to create awareness among rural people and other stake holders with special focus on MGNREGA workers about various aspects of the UPA's flagship scheme.
The strategy aims to create awareness among rural people and other stake holders with special focus on MGNREGA workers about various aspects of MGNREGA, a release of rural development ministry said.
The strategy also aims at facilitating dissemination of right-based provisions of the Act to ensure that the workers know their right to demand wage employment and exercise their right by applying for such employment as per their need.

Apart from a few recent studies, the CAG performance audit report on MGNREGA 2013 had commented on the lack of awareness among rural community about the scheme. The CAG report had further highlighted the absence of an IEC strategy in most of the states.
Subsequently, the ministry has now requested all the states to prepare IEC annual action plans and quarterly deliverables for the financial year 2013-2014 in respect of MGNREGA.
The ministry has shared its IEC annual action plan 2013-14 and quarterly implementation plan with the states, as a guidance note.