"In my career I had a number of challenges. Once you are among the best, the fight was about being right at the top. (For) Someone to be right at the top, I have always had to be the one to work the hardest. I always believed that my bat should do all the talking," he said at the launch of the BMW i8 car here.
"I always thought Test cricket and one-day cricket were the only formats. Twenty years ago, nobody dreamt of T20 cricket and in the last 5-7 years, since the introduction of T20 cricket, the game has changed.I find similarity between BMW (and T20), who have been market leaders for innovation and new ideas," he said.
After being part of a record six editions, Tendulkar is all set to see his first World Cup match from the stands when defending champions India take on South Africa on February 22 at the Melbourne Cricket Ground.
The batting maestro was part of the 2011 World Cup winning squad led by Mahendra Singh Dhoni and played in a record six Cups, a distinction he shares with Pakistan great Javed Miandad.
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