Japanese sports drink to become first advert on Moon

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Press Trust of India Tokyo
Last Updated : May 16 2014 | 5:18 PM IST
A Japanese beverage company is planning to send the first advert on the Moon next year in the form of a soft drink and letters by children from across Asia.
A one-kilogramme titanium container will be carried to the lunar surface aboard the first planned private Moon landing mission in October 2015.
The canister will be filled with the Otsuka's powdered sports drink called Pocari Sweat, and letters sent by children from across Asia etched onto silver disks.
The specially designed canister will mark the first commercial product delivered to another world for marketing purposes, 'The Verge' reported.
Otsuka said it hopes that the stunt will inspire young people to become astronauts, so they can travel the 380,000 kilometres to our closest celestial neighbour, crack open the can, and consume the powder inside.
The capsule will be delivered to the Moon by the Falcon 9 rocket designed by Elon Musk's company SpaceX.
Google's Lunar X prize worth USD 20 million will go to the first company to land a device on the Moon that can both travel 500 meters on the surface and transmit high-definition photos back to Earth, the report said.
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First Published: May 16 2014 | 5:18 PM IST

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