Tawaji performed to a packed audience at the cavernous King Fahd Cultural Centre late Wednesday, the latest in a series of concerts by international artists as the austere kingdom seeks to boost entertainment options.
"I came especially from Jizan to watch this concert," said Nafees Awad, a university student from the southern province, more than 950 kilometres (590 miles) from Riyadh.
"We are so happy to watch such a concert, it's the first time" in Riyadh, she added.
Under the country's guardianship system, a male family member -- normally the father, husband or brother -- must grant permission for a woman's study, travel and other activities.
But under a new reform, women will be allowed to drive for the first time from next June. The kingdom will also allow women into sports stadiums for the first time from next year.
"It's good that women's existence is being recognised," Salma, a university student, told AFP at the concert.
Saudi Arabia in recent months has organised concerts, a Comic-Con pop culture festival and a mixed-gender national day celebration that saw people dancing in the streets to thumping electronic music for the first time.
The social reform, part of Prince Mohammed bin Salman's "Vision 2030" programme for a post-oil era, stems partly from an economic motive to boost domestic spending on entertainment as the kingdom reels from an energy slump.
Saudis splurge billions of dollars annually to see movie shows and visit amusement parks in the neighbouring tourist hubs of Bahrain and Dubai.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
