The event, titled "I want to touch a dog" and held in a park on the outskirts of the capital Kuala Lumpur Sunday, encouraged patting dogs -- seen as unclean in Islam -- and reportedly drew hundreds of Muslims, raising the ire of religious leaders.
Islamic authorities said they would investigate the event, while a Muslim leader, Nooh Gadut, said the event was an attempt to insult clerics.
"Don't try to create a culture that is opposite to Islam," he was quoted by local media as saying.
AFP was not immediately able to contact him or religious authorities for further comments today.
Many Malaysians, who are active social media users, posted positive comments about the event online.
"This is so heart warming to see a good change in my home country," one Facebook user said, while another remarked: "I was so happy to see so many happy dogs, eager-to-share dog owners and above all the predominantly Malay Muslim crowd who really embraced the whole thing."
The Southeast Asian country generally practises a moderate brand of Islam, but conservative views have gained increasing traction in recent years with minorities complaining of what they see as Islamisation.
