CEO Stephane Richard stoked controversy in Israel last week after announcing he wanted to sever business ties with Israel as soon as possible, citing a desire to improve business relations in the Arab world.
"I regret deeply this controversy and I want to make totally clear that Orange as a company has never supported and will never support any kind of boycott against Israel," Richard told Prime Minister Benjamin Netanyahu.
Richard's previous comments appeared to give a boost to the boycott campaign that seeks to isolate Israel. Orange has long been a target the anti-Israel campaign known as BDS because its local partner maintains a series of transmission towers in Jewish settlements in the West Bank. Israeli media has pointed out that Palestinians, including many officials, use its services as well.
"We seek a genuine and secure peace with our Palestinian neighbors, but that can only be achieved through direct negotiations between the parties without preconditions," Netanyahu told Richard. "It will not be achieved through boycotts and through threats of boycotts," he said.
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