As a brand ambassador of the civic body's drive, the 50-year-old actor will extend support to BMC in keeping the megapolis clean, in tune with the Centre's Swachh Bharat campaign.
Salman today met municipal commissioner Ajoy Mehta and accepted BMC's proposal in this regard.
He has also decided to donate five state-of-the art mobile toilets for the campaign.
Speaking to reporters after the meeting, Mehta thanked the actor for discharging his duties towards the society.
"Our administration is making every step to keep the city clean and the actor's active contributions in our efforts would definitely give a fillip in our efforts," Mehta said.
Salman said he was happy to be a part of the civic body's campaign through his Being Human foundation and would try to sensitise and educate people of Mumbai about the menace of open defecation.
"In a mega-city like Mumbai, this looks really awkward to find people defecating in open. I will try my best to tell them to do away with this practise," he said.
A senior BMC official said in the coming days the civic body will be shooting some audio-video presentations which would be aired through different media to educate people about the menace of open defecation.
"Currently, major open deification spots are in Colaba, Bhandup, Chembur, Malad, Kurla and Andheri," the officer said, adding BMC has a plan in place to eradicate "this social evil" by building toilets.
Seeing Salman's vast fan following, BMC had approached him last month to be associated with its drive.
Earlier, BMC had declared 12 out of Mumbai's 24 wards ODF and chalked out an action plan for other wards, which it aims to make ODF by the year-end.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
