Details of the shooting in the North Carolina university town of Chapel Hill on Tuesday emerged slowly, with social media users leading the way ahead of conventional media.
By the time it had garnered national coverage, thousands were posting messages on Twitter with the hashtag #MuslimLivesMatter while dissecting cautious media reporting on the possible motives of the gunman.
Ibrahim Negm, the assistant to Egypt's Grand Mufti, wasted no time in denouncing "the American media's silence on this racist attack," according to a statement from his office.
"International media went silent," he wrote on Twitter.
"Will world leaders meet for them?" he asked, in apparent reference to a march of leaders in Paris after last month's deadly Islamist militant attacks on the Charlie Hebdo weekly and a kosher store.
Others underscored what they said was an unusual wariness to ascribe motives to the crime, compared with coverage of militant attacks by Muslims.
Dozens of students staged a demonstration in Gaza on Thursday in solidarity with the murder victims.
"We condemn the wilful and unjustified ignorance of the international media in general, and the American media in particular, in the treatment of this case," said protester Said al-Hathom.
Police were probing whether his apparent hostility for religion factored in his alleged murder of Deah Shaddy Barakat, 23, his wife Yusor Mohammed, 21, and her sister Razan Mohammed Abu Salha, 19.
The father of the two slain women said one of his daughters had told him Hicks "hates us for what we are and how we look".
But Chapel Hill police said in a statement their investigation thus far pointed to a neighbour dispute over parking.
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