"We have seen a lot of those measures and they are not convincing," said European Union trade ambassador Angelos Pangratis.
"This is a situation where we see an important member not having the overall attitude that is expected. There is out there a real concern about a lot of practices, not just one or other specific issue," he told reporters.
Since joining the WTO in 2012, Russia has imposed trade bans on goods such as dairy products, chocolates, wine and meat from countries including Lithuania, Poland, Moldova and Ukraine.
US ambassador Michael Punke also hit out at Moscow's stance during what insiders said was an unusually heated meeting of the WTO's governing General Council, made up of all 159 member economies.
In a statement at the meeting, Punke flagged major concerns over "a lack of seriousness" on Russia's part about implementing its World Trade Organisation entry terms.
Other members, including Canada, Australia, Japan, New Zealand, Norway and Switzerland, backed the EU and US criticisms.
Russia has come under fire for giving its automobile manufacturers an advantage by hitting foreign imports with extra fees, for example.
The Geneva-based WTO polices global trade accords in an effort to offer its member economies a level playing field, and can authorise penalties against wrongdoers.
"More broadly, we note that Russia is moving increasingly to build walls around its economy, whether through implementing trade restricting measures such as those already mentioned or by adopting import substitution and local content rules that have the same trade restrictive result," Punke said.
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