StatsGuru: Tracking signs of recovery in the consumer sector
Business Standard There has been some hope of late that consumer demand is reviving. This could be driven by employee compensation, which, as Table 1 shows, has displayed sharply increasing growth in recent quarters. However, urban consumption might not be matched by growth in rural consumption; as Table 2 shows, rural wage growth has stagnated after sharp rises till end-2013. Fast-moving consumer goods, as estimated by Nielsen in Table 3, could be growing marginally faster - but not reaching the sharp rises of a few years ago. Passenger car sales, as shown in Table 4, are not showing declines - and the trend looks to be upwards.
Two-wheelers, meanwhile, seem to display the opposite trend in Table 5, a hint again that rural demand is not recovering. Revenue growth of big listed retailers, in Table 6, however, does seem to show a slight recovery after several bad quarters. One relatively unambiguous signal for recovering demand is in the aviation sector, visible in Table 7.