The Strategist Quiz (#248)

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Gaurav Sri Krishna New Delhi
Last Updated : Jan 21 2013 | 2:54 AM IST

 

  1. Connect Lockheed Martin and Coal India Limited to find what is common to them? 
     
  2. Whose advertisement ran these lines “Lipsmackin, thristquenchin, acetastin, motivatin, goodbuzzin, cooltalkin, highwalkin, fastlivin, evergivin, coolfizzin,____? 
     
  3. The Aston Hill races near Birmingham provided the inspiration for the first half of a very popular brand’s name. Which is the brand? 
     
  4. Name the term that is used to describe a technique for defeating a cipher or authentication mechanism (password) by trying to determine its decryption key or passphrase by searching all likely possibilities. It uses a targeted technique of successively trying all the words in an exhaustive list. 
     
  5. The base line for this brand’s latest advertisement reads ‘Gets You Back To You’. It tells the story of a woman overcoming obstacles, symbolised by a hill, to reach a place of perspective. It features a moving and contemporary cover of Fleetwood Mac’s Go Your Own Way. Name it. 
     
  6. A last minute call to step in and make a presentation lead to this person publishing one of the most popular business books which is said to have spawned the management guru business. It was first published in 1982 and it was based on a study of 43 companies. Name the book and its author. 
     
  7. What firsts are James Cameron, filmmaker and Gavin Bate, mountaineer linked to? 
     
  8. Who said this “Thinking first of money instead of work brings on fear of failure and this fear blocks every avenue of success”? 
     
  9. Which airline was the first one to order the Boeing 747 when it was launched? 
     
  10. Identify the logo from the visual. Also name the designer who won an award for this creation. 

Ten all-correct entries will receive a copy of Robert W Wendover’s Smart Hiring at the Next Level published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: April 10, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.

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First Published: Apr 09 2012 | 12:59 AM IST

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