 "65% of India's population will use smartphones by 2025, says report")
India is shining in the digital world. As the country inches closer towards a trillion-dollar digital economy, smartphones powered by access to cheaper data have established themselves as the primary driver of digital adoption.
Digital adoption in the country is no longer limited to urban elite or English-speaking population, it has already spread to remote corners of the country where local language content is providing an unprecedented boost to this drive showing the ‘changing face of Indian mobile users’, according to a recent report by InMobi, a home-grown mobile ad-tech platform.
The report says that 90 per cent of India’s population will have mobile phones by 2022, while 65 per cent will use smartphones by 2025.
Source: InMobi’s 2019 mobile marketing handbook
Source: InMobi’s 2019 mobile marketing handbook
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%