Bharti Airtel launches identity protection solution

Leading telecom service provider Bharti Airtel today launched a fraud detection solution that help organisations involved in services like online retail, gaming, travel portals protect their customer's identities.

The authentication service, launched in partnership with internet infrastructure services provider VeriSign, will help in integrating and streamlining the security networks of organisations and will help prevent account takeovers, the company said in a release.

"Through the strategic alliance, Airtel is aiming to build an ecosystem, which will allow more safe and secure web transactions to consumers and provide the much-needed impetus to e-commerce and m-transactions," President Enterprise Services Bharti Airtel David Nishball said.

The product, available in different types such as credit-card sized form factor or tokens, will help the end customers by providing them one-time password after they have entered their standard user name and password.

Organisations with huge customer base such as telecoms, e-gov initiatives, healthcare, financial services, insurance networks, broker/dealer can deploy the product, a release said.