HP Snapfish ties up with Indiaplaza

Snapfish, a consumer online photo service business owned by HP, has announced a strategic alliance with online shopping firm Indiaplaza.in, which will enable Indiaplaza.in to launch a co-branded photo centre in their home page. The partnership will enable customers of Indiaplaza to enjoy the services being offered by Snapfish including storing, sharing and printing of photographs.

Presently, Indiaplaza has access to over one million customers who use the website for online transactions. Of this. over 85 per cent users are in India, while the rest of them are from the US and rest of the world. HP Snapfish helps the users in publishing, sharing and printing of their pictures using the website. The company has over 300,000 registered users in India, within a year of its launch in last year.

The users, apart from publishing and sharing the pictures in the website, can also order for print of their photographs at Rs 2.95 per copy which can be delivered to the customers within 3-7 days from the day of placing the orders. Besides, Snapfish offers the users various other packages which include ordering for personalised photobooks, photo cards, t-shirts, mugs among others.

Said Bala Parthasarthy, MD, Asia Pacific & Latin America, Snapfish, “The online shopping phenomenon is poised to pick up strongly in India, underpinned by growing internet penetration, rising spending power and busy lifestyle of the people. The tie-up with Indiaplaza will enable many new customers of the company to enjoy photo service and buy personalised products instantly.”