Recent Motorola device launch: The unbreakable Moto Z2 Force
In India’s mid-tier flagship smartphone segment, where OnePlus has had a free run here with its feature-rich smartphones with top-tier specifications – mainly for want of competition – Motorola threw in its hat with the launch of the sturdy difficult to break Moto Z2 Force.
With top-tier innards, inside a premium shell made of premium 7000-series aluminium, the Moto Z2 Force has a metal unibody back that looks plush. But the protruding camera, 16-pin connector for MotoMods and grey antenna lines on edges look a little out of place.
Read the full review here: Moto Z2 Force review: Drop as much as you want, this smartphone won't break
Motorola’s India play
Meanwhile, Motorola has been working on epanding its offline sales channels. Looking to grab a bigger chunk of India’s fast-growing smartphone market, it is working on growing its offline presence by setting up 1,000 Moto Hub stores across the country. The company is eyeing 50 per cent of its overall India revenues from the offline channel.
Having re-entered India in its current avatar in February 2014, Motorola at present had so far been selling its devices only online, exclusively via Flipkart.
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