Motorola steps up offline play to grow India sales with 1,000 Moto stores

As it looks to grab a bigger chunk of India’s fast-growing smartphone market, Motorola is looking at growing its offline presence by setting up 1,000 Moto Hub stores across the country. The Lenovo-owned company is targeting 50 per cent of its revenues to be driven by the offline channel with this move.

Motorola re-entered India in its current avatar in February 2014, exclusively selling its devices online via Flipkart. Since then, the company has opened up to selling devices on other platforms as well as through channels offline. Currently, it claims a third of its revenues are driven by offline