Servion hits the road to impress states

Chennai based Servion-t Global Solution, a global provider of business response solutions or contact optimisation solutions, has tied up with the Texas-based InterVoice Inc., a major player in converged voice and data solution provider for purchase of hardware.

Vaishali James, senior manager-marketing, of Servion, said, "We have tied up with United States of America (USA) based InterVoice. We will be buying hardware developed from them to develop our products using them. there is also a possibility to enhance the partnership if requirement matches".

Banks and telecommunication companies have been the biggest users of Servion's service but the company is working fast to create awareness of the importance of the service.

Servion has organised a series of city seminars to create awareness among other industry segments and government departments.

Starting with Kolkata, the seminars will be held in metros including Delhi, Hyderabad, Chennai, Pune, Mumbai and Bangalore. The company expects growth of 35-40 per cent, said Naresh Vassudhev, senior vice-president and head of the India strategic business unit.

The eastern market is yet to pick up pace though the market though the scenario is changing, added Vassudhev.

"Currently, eastern region contributes to only 8-10 per cent of the company's revenue whereas the corresponding figure from the western region lying in the tune of 35 per cent, that is dominated mainly by Mumbai. But things are changing and their is an upcoming opportunity from the east," he said.

Servion will also be coming to the market to raise funds by the next financial year, he hinted. "The money raised from the market will primarily be used to for research and development (R&D), human resource development and infra structure development," he added.

Presently, company spends around 40 per cent of its revenue for R&D at its development centre in Chennai. Servion has its sales and marketing unit in major countries including USA, United Kingdom, United Arab Emirates (UAE), Singapore and Australia.

"Around 60 per cent of the revenue is generated from India and USA, but Asia, Asia Pacific and UAE market is coming up fast," he noted.

Citibank has equity stake of 34 per cent in the company, with Templeton holding another 7 per cent. The rest is held by Indian promoters.