Sony to sell 40k VAIO units in AP

Consumer electronics major, Sony, on Thursday said that the company was aiming at selling 40,000 units of VAIO (its laptop brand) in Andhra Pradesh this financial year, as against 28,000 units last year.

“We look forward to increasing our market share to 17 per cent (in volumes) in the state this year, from 14 per cent last year,” Sachin Thapar, head (IT and mobiles division), Sony India, said after launching VAIO E14A with ‘wrap’ design and its first ultrabook VAIO T in Hyderabad on Thursday,

From the Rs 90-crore spend earmarked for its nationwide VAIO-related marketing this year, including above-the-line and below-the-line activities encompassing print and television commercials, cinema, outdoor, shop-front and web, the company has allotted Rs 5 crore for Andhra Pradesh, where it has a distribution network of 135 outlets.

Pan-India, Sony is planning to sell 650,000 VAIO units this year, as against 500,000 units last year.