Sun Direct, a direct-to-home (DTH) service provider, has announced the pan-India launch of its services in Mumbai. Sun Direct has garnered over 1.9 million subscribers since its launch in December 2007 and aims to become one of the leading players in the DTH space by the end of this fiscal.
Sun DTH offers 200 plus channels, which includes 23 radio channels and video on demand. Sun bouquet has all the most viewed and prominent channels broadcasted in the country.
Sun Direct is a 80:20 joint venture between the Maran family and the Astro Group of Malaysia. Sun Direct is the first one to adopt the advanced MPEG4 technology offering better compression and signal quality and is the first one ready to offer HDTV (High definition) content. Sun Direct offers all customer premises equipments like the dish and Set Top box free of cost to the customer, which is a practice followed by DTH platforms across the world.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app