The Internet broadband market in Gujarat is getting bullish with new entrants offering a slew of packages. After You Telecom that began offering fixed broadband services, another new entrant, Tikona Digital Networks (TDN) is now planning a 4G - LTE broadband foray in Gujarat.
While the company is currently offering fixed broadband services in the state, TDN will be rolling out 4G LTE services in next 12-18 months in Gujarat, said Heramb Ranade, chief marketing officer, TDN. To begin with, the new broadband service will be offered in four major cities of Gujarat including Ahmedabad, Vadodara, Surat and Rajkot.
"We had won licenses of Broadband Wireless Access (BWA) or the 4G LTE spectrum as it is known for Gujarat, Rajasthan, Uttar Pradesh East, Uttar Pradesh West and Himachal Pradesh. Of these, Gujarat is the biggest market for us. Which is why, we will be rolling out 4G LTE services in the state by next year soon," said Ranade.
Unlike 3G which offers an average usable data transfer speed of 1-3 MBPS, 4G technology will offer about 10 MBPS.
On its part, TDN is looking at desktop and laptop users who require high data transfers.
"Typically 3G so far has been restricted to mobile handset users. However, for 4G LTE we are looking at desktop and laptop users who have propensity of high amount of data transfers. While in next three years we are looking at half a million subscriber base, in next 7-8 years TDN should have four million subscribers in Gujarat," said Ranade.
On an average, monthly data transfers in Gujarat is around 10 GB for TDN which is expected to grow further in the coming months. Under the fixed broadband services, TDN currently has 15,000 subscribers in Gujarat.
Meanwhile, talking about market share, Ranade said, "Currently, Gujarat has a subscriber base of 600,000-700,000 broadband users. However, the monthly addition of subscribers in Gujarat is happening at a rate of 12,000-15,000 users, of which TDN is enjoying a market share of over 20 per cent."
Nationally, Gujarat contributes over 10 per cent to TDN's overall revenue and subscriber base, added Ranade.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
