Anish Kumar

EMW Global CEO Michael Rocha-Keys says India's cricket sponsorship market is crowded and expensive at the top, but emerging athletes, digital content and overseas markets offer room for growth.

In a Nielsen survey of six markets, 61 per cent of Indian marketers saw sports sponsorship as a way to test new audiences, while 42 per cent measured returns across traditional and digital media

Sportico values IPL franchises at about $17 billion. How revenue sharing, media rights and limited ownership opportunities support team valuations.

WPL 2027 auction: Check all five teams' purses, available slots, squad needs and potential targets as they look to fill 27 vacancies in Kochi today

Cricket Australia posts an A$81.8 million surplus after a loss in FY25, but expects losses over the next two financial years as its international touring schedule changes.

From difficult loan spells to Bayern Munich's attacking fulcrum, Kane's first Ballon d'Or crowns a career built against expectation and makes him England's first winner since Michael Owen

The day-long mini-auction will coincide with India's second ODI against Sri Lanka in Bengaluru and will be the last in the current cycle before a mega auction ahead of the 2028 season

Priti Lamba, Dharmender Kumar, Lovepreet Singh and Aarti Pawara join Skechers' elite roster, with all four competing in its AERO Elite footwear during the domestic running season.

Australian umpire Ben Treloar discusses his Ranji Trophy debut, flat pitches, Indian spinners and the BCCI-Cricket Australia umpire exchange programme.

Bengal's Ranji Trophy win over Services, Mohammed Shami discusses doubts about his ability to bowl long spells, communication with selectors and his international future.

In an interview with Business Standard, SA20 COO Lynn Naude discusses sponsorship renewals, affordable tickets, Indian audiences and why strengthening the existing six franchises remains the priority

India rise to fourth in the Asiad 2026 medal tally after men's hockey gold against Malaysia. India's final medal tally at Asian Games 2026 - Total 85 (21 Gold, 27 Silver, 37 Bronze)

India added five more gold medals to their tally on day 14 from archery, wrestling, gold, cricket and hockey events. India finished thier Asiad 2026 campaign with 21 gold, 37 silver, and 37 bronze med

The 15-year-old eclipsed shooter Saurabh Chaudhary's eight-year record after featuring in India's 19-run win over Pakistan in the men's cricket final at Aichi-Nagoya

Two golds. One silver. All at 17. Kumkum Mohod's third medal at Asian Games 2026 is India's first-ever women's individual recurve medal - and it is gold, sealed with a 10-8 shoot-off win

Lalremsiami's 10th-minute strike and Savita Punia's penalty-stroke save helped India beat defending champions China 1-0, ending a 44-year gold drought and securing an LA 2028 berth

India won three gold medals in boxing and one gold medal each in archery, wrestling and hockey on day 13 of the Asian Games 2026

Lovlina Borgohain beat China's Bao Ziyi 5-0 in the women's 75kg final on her birthday, ending India's 12-year wait for an Asian Games women's boxing gold since Mary Kom's 2014 triumph

Kumkum Anil Mohod and Dhiraj Bommadevara recover from a 0-4 deficit but lose the recurve mixed team final 3-5 as China's Li Mengqi strikes a 10 with the decisive final arrow

India beat South Korea 5-3 to win their first Asian Games women's recurve team gold as 17-year-old Kumkum Anil Mohod seals victory with a perfect final arrow