The top executive noted that the company had not lost out on the first mover advantage, despite players like Everstone Group-backed IndoSpace and Welspun Group’s Welspun One having established themselves in this segment, as there was more than enough room to grow as quick commerce consumption trends were only seeing an uptick.
“When qcommerce started, the ecommerce guys dismissed it saying that it's a fad. Now, it’s become normal, people are ordering their staples through qcommerce. So, for a Mumbai, 10-minute delivery has the potential to do hundreds of locations which will have to be done through the smaller in-city dark stores no bigger than 3,000 sq ft. Some (companies) have found the A, B and C spots (first movers), but the D, E, F and more are still open,” Bhuniya said.