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Vipin Kapooria, Chief Financial Officer of Eternal-owned quick commerce major Blinkit, has resigned a year after he joined the firm, sources said on Tuesday. Kapooria, a former Flipkart executive, has "moved on" from Blinkit, said people close to the development. There was no formal statement from Blinkit or its parent firm Eternal regarding the development. Kapooria's resignation comes at a time when competition in India's e-commerce space has intensified, and days after rival Zepto filed preliminary papers with markets regulator Sebi to raise Rs 11,000 crore through its initial public offering (IPO) using a confidential route. His former employer Flipkart is also reportedly gearing up for a potential listing next year.
The era of the delivery day' ended in 2025 as India's retail landscape underwent a fundamental transformation, with the great convergence of traditional e-commerce and quick commerce erasing the boundaries between planned shopping and instant gratification. What began as an experimental race to deliver groceries in ten minutes has evolved into a multi-billion-dollar infrastructure play that now moves everything from high-end electronics to white goods in minutes. In a single calendar year, the question for the Indian consumer has permanently shifted from "will it arrive?" to "how many minutes until it does? As the year draws to a close, the data reflect the sector in hyperdrive. According to a year-end report by RedSeer Strategy Consultants, quick commerce has become India's fastest-growing retail format, reaching 33 million monthly users across 150+ cities. By 2030, it will command 10 per cent of branded retail sales. Rising household incomes and a growing preference for convenie