BS Marketing Initiative

Say bye to creative bankruptcy

Manoj Bajpayee says "The platform aims to create a social community of cinema lovers around the world wherein people can watch and discuss movies"

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Last Updated : Aug 11 2015 | 11:20 AM IST

For years, some of the best film makers in the country have struggled to reach a wider audience. The fault lies in the eco-system in which they operate as for years the mainstream content has dominated the single screens, then the multiplexes and now the VOD platforms. Mediums have changed but the state of affairs of some of the most creative minds is still the same. And this results in creative bankruptcy as they  sometimes give in to commercial compulsions.

Muvizz.com is a venture to provide CURATED CULT, CLASSIC and INDEPENDENT films to a wide global audience. Established by Abhayanand Singh, the platform aims to assist filmmakers at every level to gain global exposure while encouraging diversity, creativity and innovation in the process. It will also help bring indie projects to life by funding films.

In addition to being a Video on Demand (VOD) platform, the website offers to engage its audience through one-on-one discussions related to art and craft of cinema. The website also has various supplementary features to help its audience understand a particular film in its full context.  It is truly a social community of cinephiles around the world. In one of the recent features, the platform spoke about the relevance of the Balraj Sahni classic “Do Bigha Zameen” to the current Land Acquisition Bill.

Bollywood actor, Manoj Bajpayee has announced the digital world premier of “Knowing Pancham”, a film on the life of RD Burman. As a Mentor to muvizz.com, he says, “The platform aims to create a social community of cinema lovers around the world wherein people can watch and discuss movies”.

Bimal Roy, Hrishikesh Mukherjee and Shyam Benegal are some of the common names you will see on this website as for years their movies have attained a cult and classic status. The platform allows users to register for free and get access to the free catalog. For other content, a user has to subscribe to access the catalog. The users can also choose to pay for one specific movie under the Pay Per View.

The venture has been getting great support and encouragement from film personalities like Vishal Bharadwaj, Anurag Kashyap, Sudhir Mishra, Ketan Mehta, Tigmanshu Dhulia, Hansal Mehta, Nawazuddin, Rajkummar Rao, Nitin Kakkar, Sharib Hashmi amongst others. Abhayanand Singh  added, “ This is the need of the hour and film makers should increasingly use technology to reach a wider audience”.

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First Published: Jun 30 2015 | 3:34 PM IST

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