“The Insurers are now factoring in air pollution as a significant risk factor in certain geographies and considering this trend long term in nature. Premium increases of 10-15 per cent are being explored in zone / city based pricing by certain insurers, a trend that is likely to be adopted by the industry. In the winter months trends are likely to be adverse with highest frequency of claims being anticipated in next 2- 3 months for the said ailments,” Gujarathi said.
Voicing a similar opinion, Ghosh said, the industry is responding on multiple fronts including - Pricing & underwriting where insurers Insurers are evaluating location- and season-based risk differentials; Introduction of or emphasis on telemedicine, OPD/diagnostic add-ons, chronic care programmes, and preventive services (vaccination drives, screening). The Insurers are also working with wellness partners on early-intervention programmes to avoid hospitalisations and consumer education, air-quality alerts, employer health programmes, and partnerships for indoor air quality and remote care are increasing.