Australia, Singapore, Kenya most curious on investing; India ranks 13th

Australia tops global investment curiosity, but India ranks 13th with rising stock and crypto interest, as young investors drive online searches for wealth tools

Are you a saver looking to grow your money? According to a new analysis by forex broker platform BrokerChooser, India ranks 13th globally for online interest in investing. Based on monthly Google search volumes per capita, the study finds that Indian users are especially drawn to stock market queries, reflecting a growing appetite for retail investing among younger generations.

 

The country recorded 2,629 monthly investment-related searches per million residents, with “stocks” emerging as the top category (1,138 searches), followed by crypto (501), forex (625), and general investing terms like “investing for beginners” (259).

 

In comparison:

 

• India’s interest in stock investing is more than 4 times that of South Africa

• It surpasses Malaysia’s stock-related search volumes by over 50%

• However, India still lags behind the global top tier, with Australia, Singapore, and Kenya leading the list with significantly higher search activity.

 

India’s youth, stocks and search-driven curiosity

 

BrokerChooser’s findings align with broader shifts in India’s financial habits. With growing financial uncertainty, younger Indians are actively turning to digital platforms to learn how to invest and diversify income sources. While real estate and gold remain traditional assets, stock market participation is accelerating, fuelled by mobile trading apps, social media finance influencers, and SIP awareness campaigns.

 

Crypto remains a secondary, but notable, area of interest—despite regulatory ambiguity. Monthly searches for cryptocurrency-related terms like “which crypto to buy now” stood at 501 per million, showing sustained curiosity among tech-savvy users.

 

Australia tops the global chart, but Asia not far behind

 

Australia ranked first globally with 29,359 monthly investment-related searches per million people, driven by interest in stocks (17,654) and crypto (6,691). Singapore came second (22,527), and Kenya third (17,288)—with Kenya notably leading in forex-related search activity.

 

India’s position in the middle tier of the rankings suggests a growing but still maturing investing culture, with knowledge gaps and risk aversion acting as key barriers. BrokerChooser’s Adam Nasli attributed hesitation globally to lack of confidence and misinformation.

 

“A lot of people hesitate to make their first move into investing, often held back by fear of making the wrong decision… Once you get past those initial hurdles, smart investing opens up real opportunities to build sustainable wealth,” said Nasli.

 

The report tracks global search interest in five investing categories—crypto, forex, general investing, stocks, and ETFs—offering a digital snapshot of which countries are most eager to build financial literacy and engage in long-term wealth creation.

 

Top 15 countries by investment-related search interest (per one million residents):

 

1. Australia – 29,359 total searches

 

Crypto: 6,691

Forex: 2,122

General investing: 1,412

Stocks: 17,654

ETFs: 1,478

 

2. Singapore – 22,527

 

Crypto: 8,108

Forex: 5,962

General investing: 3,322

Stocks: 3,245

ETFs: 1,891

 

3. Kenya – 17,288

 

Crypto: 414

Forex: 16,757 (highest globally)

General investing: 38

Stocks: 64

ETFs: 14

 

4. New Zealand – 16,061

 

Crypto: 7,112

Forex: 2,371

General investing: 1,361

Stocks: 4,646

ETFs: 571

 

5. Canada – 14,566

 

Crypto: 5,044

Forex: 1,601

General investing: 708

Stocks: 5,702

ETFs: 1,510

 

6. UAE – 13,904

 

Crypto: 3,552

Forex: 6,161

General investing: 2,142

Stocks: 1,564

ETFs: 485

 

7. UK – 12,655

 

Crypto: 4,974

Forex: 2,282

General investing: 1,326

Stocks: 3,331

ETFs: 742

 

8. Ireland – 11,096

 

Crypto: 5,011

Forex: 1,262

General investing: 603

Stocks: 3,514

ETFs: 706

 

9. US – 10,194

 

Crypto: 3,953

Forex: 1,101

General investing: 930

Stocks: 3,165

ETFs: 1,045

 

10. Malaysia – 8,589

 

Crypto: 1,677

Forex: 5,392

General investing: 460

Stocks: 752

ETFs: 307

 

11. Hong Kong – 8,067

 

Crypto: 2,427

Forex: 827

General investing: 2,393

Stocks: 960

ETFs: 1,460

 

12. South Africa – 4,057

 

Crypto: 710

Forex: 2,749

General investing: 229

Stocks: 276

ETFs: 93

 

13. India – 2,629

 

Crypto: 501

Forex: 625

General investing: 259

Stocks: 1,138

ETFs: 106

 

14. Pakistan – 2,078

 

Crypto: 398

Forex: 1,325

General investing: 58

Stocks: 285

ETFs: 12

 

15. Philippines – 1,714

 

Crypto: 700

Forex: 504

General investing: 120

Stocks: 349

ETFs: 41