By comparison, the benchmark Sensex index has slipped 1 per cent, while the BSE FMCG index has dipped 2 per cent during this period.
The stock, however, has more-than-doubled investors' wealth over the past two years with a 113 per cent rise in its share price. The BSE FMCG index, meanwhile, has surged 37.5 per cent during this period.
"What is working for ITC vis-a-vis other FMCG companies is the sustained growth in its cigarette business, which accounts for over 45 per cent in their total revenue. While the FMCG business has been contributing about 10-15 per cent towards Ebitda margins, the cigarette business is its cash cow which contributes around 50 per cent towards Ebitda margin. Thus, as long as the tobacco segment is growing, the stock will outperform the market," said AK Prabhakar, head of research at IDBI Capital.