It has been over 50 days since the Election Commission of India announced the Lok Sabha election and the Model Code of Conduct came into force. Three phases of voting have concluded, with voters in over half the Lok Sabha constituencies having exercised their franchise. While both the ruling National Democratic Alliance, led by the Bharatiya Janata Party (BJP), and the Opposition bloc, with the Congress as its largest constituent, are campaigning to improve their chances, what voters are missing is a substantive debate on crucial issues. To be sure, both parties have released their manifestos, but they are not necessarily the main talking points. And, in any case, campaigning in India is much more than manifestos. What India instead has are debates on mostly irrelevant and often undesirable issues. An electorate that would soon be running the world’s third-largest economy was expecting better. Since the focus is not on substantive issues, the language has also been a casualty.
This is in sharp contrast to the Lok Sabha election 10 years ago. The BJP capitalised on the weaknesses of the United Progressive Alliance government with the promise of “achhe din”. It was a positive campaign for change and delivered a single-party majority after decades. The 2019 election was dominated by the national-security theme, with Pulwama and Balakot forming the backdrop. Nothing of that sort is visible today. The campaign thus far has moved around history — sometimes medieval history — who ate what and when, preserving or increasing reservations — often pitting one section of the population against another — and redistributing wealth and resources, among others. None of these will help increase, say, the pace of economic growth or improve learning outcomes in schools. The issue of inheritance tax, for instance, became a debating point for no reason for a few days and faded away. It is well known that imposing and administering such a tax will be enormously difficult in India.