Google Discover: Soon, you will see social posts, short videos and articles

Google improves its Discover service by bringing social media posts, YouTube Shorts, and new follow options, giving users more ways to personalise content from creators and publishers

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Google has introduced updates to its Discover feed with new types of content, formats, and follow options for personalised recommendations. With the update, users can now keep track of their preferred content. Earlier, Google rolled out the option to select preferred news sources in Top Stories, and it now plans to add more ways for users to connect directly with publishers and creators in Discover.

Expanded content sources

In the coming weeks, users will see more content in Discover. Alongside articles, the feed will begin featuring posts from platforms like X (formerly Twitter), Instagram, and YouTube Shorts, with support for more platforms expected in the future. According to Google’s research, users prefer a blend of formats, including videos, social posts, and traditional articles, when browsing Discover. 

Follow-based personalisation

Google is also rolling out a new personalisation option. According to Google, users can “follow” their favourite publishers and creators directly within Discover to see more of their content from today onwards. By tapping on a name, users can preview a creator’s articles, YouTube videos, and social posts before deciding to follow. Once added, a dedicated space will display updates from that publisher or creator, only when the user is signed into their Google Account.

 

Connecting audiences and publishers

Google said that these updates are built on Google’s efforts to strengthen connections between audiences and content providers. Earlier this year, the company introduced an option in Search that allows users to select preferred news sources in Top Stories. The new Discover features extend that initiative by offering more ways for publishers and creators to reach their audiences directly. Google emphasised that the goal of these changes is to make Discover a more useful starting point for exploring content online.