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Diwali Shopping
Non-metro cities drove this year's online Diwali shopping boom, accounting for nearly three-quarters of total e-commerce volume, with tier 3 cities contributing over 50 per cent, according to industry data. As per the industry data analysis of over 4.25 crore shipments by logistics intelligence platform ClickPost, these regions now represent the fastest and largest drivers of festive e-commerce, solidifying non-metro India's role as the epicentre of order volumes and growth. "The scale of non-metro India is staggering. Tier 3 cities alone accounted for 50.7 per cent of all orders in 2025. Combined with Tier 2 (24.8 per cent), Bharat represents nearly three-quarters (74.7 per cent) of the total order volume, confirming its role as the undisputed engine of e-commerce scale," it said. Festive demand was further boosted by Durga Puja, which saw fashion orders surge by 14.3 per cent during the pre-Puja week and Karwa Chauth, when cosmetic buys nearly doubled fashion purchases. Despite t
The Delhi Fire Service received 100 calls of fire-related incidents on the evening of Diwali, officials said here. These calls were recorded between 6 pm and 10.45 pm on Sunday, Delhi Fire Service (DFS) chief Atul Garg said. "The total number of small, medium and major fire-related incident calls is 100 from 6 pm to 10.45 pm," he said, adding that his department was prepared to help. Officials said the Delhi Police was also on alert and helping fire personnel. The firecracker ban was violated in several areas of Delhi as the city celebrated Diwali. Last week, the Supreme Court said its order banning firecrackers containing barium binds every state and is not just limited to the Delhi-NCR region, which is reeling under severe air pollution. Although Delhi recorded its best air quality on Diwali day in eight years, pollution levels were expected to rise due to the burning of firecrackers and low night temperatures.
Prime Minister Narendra Modi on Wednesday urged people, this Diwali, to buy products which have been made locally and then post a selfie with the product or its maker on the NaMo App. In a post on X, Modi said, "This Diwali, let us celebrate India's entrepreneurial and creative spirit with #VocalForLocal threads on NaMo app. https://narendramodi.in/vocal4local" "Buy products which have been made locally and then post a selfie with the product or the maker on the NaMo App. Invite your friends and family to join your thread and spread the spirit of positivity," Modi said. "Let us use the power of digital media to support local talent, encourage the creativity of fellow Indians and keep our traditions thriving," he said. In his remarks during October's 'Mann Ki Baat', Modi had reiterated his strong pitch for being 'vocal for local' "Like every time, this time too, during festivals, our priority should be 'Vocal for Local'," he had said. "I want to reiterate my request that wherever