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Institutionalising the principle of behavioural economics can make governance more citizen-centric, outcome-oriented and fiscally efficient, Niti Aayog Vice Chairperson Ashok Lahiri said at an event.. While speaking at the inaugural Cheistha Kochhar Nudge Awards 2026, Lahiri said that the most important lesson he learnt from behavioural economics was not what a rational choice should be but how to make rational people actually behave. He said Jan Dhan Yojana and the LPG subsidy reforms demonstrate applications of behavioural principles to sanitation, gender equality, financial inclusion, and subsidy delivery. "India can institutionalise this approach through behavioural audits, field experiments, and the use of digital public infrastructure to test, measure, and rapidly scale what works. This can be Scale works. This can make governance more citizen-centric outcome-oriented and fiscally efficient," Lahiri said. The Cheistha Kochhar Nudge Awards, which have been instituted by New ..
Calling for sustained dialogue between policymakers and the young generation, former NITI Aayog Vice Chairman Rajiv Kumar said that the rise of Artificial Intelligence has created uncertainty and frustration among Indian youth regarding future job opportunities and employability. In an interview with PTI Videos, Kumar said that India's youth is very uncertain and very unclear about the future because of Artificial Intelligence (AI). "This is generating fears of both employability and employment generation," he said while replying to a question about youth's anger and recent NEET-related protests. Kumar said the recent periodic labour force survey (PLFS) data has shown that the youth unemployment rate in India for the 1529 age group has stood at around 20 per cent. "Now, if you are faced with their circumstances, then of course you will be frustrated. And, I think this is why we need to have an on-going dialogue with the youth," he said. According to the Periodic Labour Force Surve